RevitaLash's $10M bet that generosity is good business

RevitaLash's $10M bet that generosity is good business

May 1, 2026 · 1h 5m · Episode 91

About this episode

The episode features an interview with Dari Cohen from RevitaLash discussing the brand's philanthropic efforts and creator strategy.

Send us Fan Mail This week Keith and Brendan sit down with Dari Cohen, VP of Global Philanthropy at RevitaLash Cosmetics — a brand that has quietly donated $10 million to breast cancer research, stayed fiercely independent in a category where everything gets bought up, and built a creator strategy rooted in something most brands skip entirely: genuine purpose. Plus the week's news, including a $44 billion creator spend projection, YouTube quietly letting users kill Shorts, and two creators wh...

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