Show Me The Money
From Creators from TrueFans: Showcasing Independent Podcasting by Sam Sethi & Claire Waite Brown
September 29, 2025 · 27 min · Season 1 · Episode 12
About this episode
This episode explores how podcasters can monetize their content through various revenue streams and the value-for-value model.
<p>Podcasters perplexed at how to turn their passion into profit.</p><p>Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show <em>PodBiz</em>, dedicated to transparent conversations about podcast monetization across the industry.</p><p><br></p><p>In this episode of <em>Creators</em>, Norma Jean joins us to discuss how <em>PodBiz</em> explores diverse revenue streams through conversations with platform executives, adtech specialists and independent creators. </p><p>We explore the value-for-value model, where listeners can directly support creators based on the perceived worth of the content they consume, an approach that eliminates intermediaries and fosters a unique connection between the podcaster and their audience. </p><p><br></p><p>Sam introduces the new TrueFans wallet page, which makes it easier for creators to track all incoming and outgoing transactions. Listeners benefit too, with their own wallet tab showing payments to podcasters and earnings from engagement activities. </p><p>Sam highlights some of the ways that…
People in this episode
Hosts: Sam Sethi, Claire Waite Brown
Guest: Norma Jean Belenky
Topics covered
- podcast monetization
- revenue streams
- value-for-value model
- listener support
- industry developments
Keywords
- podcasting
- monetization
- revenue
- listeners
- TrueFans
- PodBiz
- value-for-value
- Podcasthon
Mentioned in this episode
Organizations: PodBiz, TrueFans
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