April Earnings After Amazon’s Rate Cuts: What’s Still Working
About this episode
Mike and Ben discuss their April earnings post-Amazon's commission rate cuts and strategies for creators to adapt and diversify their income streams.
In this episode, Mike and Ben break down their April earnings after the recent Amazon commission rate drops and talk through what the numbers are showing now that the dust is starting to settle.They share a full look at how April came together across Amazon onsite, Creator Connections, off-site traffic, international earnings, bonuses, YouTube income, and other revenue streams. The conversation highlights just how much the recent onsite cuts have changed the landscape and why Creator Connections and off-site growth are becoming more important than ever.Mike and Ben also talk through what creators should be focusing on during slower months, including auditing videos and campaigns, leaning harder into long-duration Creator Connections opportunities, doing deeper product research, and preparing early for seasonal shifts like Prime Day and Q4. They discuss the importance of comparison videos, category expansion, and building more durable revenue streams across YouTube and other off-site platforms.A major theme in this episode is adaptation. Rather than relying too heavily on one source of income, Mike and Ben explain why creators need to think more strategically about…
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