How to Handle Stress, Depression, Hard Times, and Still Grow Your Business | Prime Day Recap

How to Handle Stress, Depression, Hard Times, and Still Grow Your Business | Prime Day Recap

June 30, 2026 · 35 min

About this episode

Mike and Ben discuss their Prime Day results and personal challenges while emphasizing the importance of planning and community support.

In this episode, Mike & Ben break down their Prime Day results, current Amazon earnings, and what’s been working as they continue leaning harder into product selection, storefront audits, & quality over quantity.Ben shares how he hit a record $1,800 day, including $1,500 from Creator Connections, despite only posting 3 videos this month. Mike also shares how a recent storefront audit helped double results, why he’s averaging around $450 a day, & how he’s now tracking toward what could be a personal-best month. The conversation covers strong offsite performance, creator rewards progress, & why regular audits of storefronts, links, & ASINs can make a much bigger difference than most creators realize.Mike & Ben also talk about preparing for the next Prime Day & Q4, thinking seasonally 2 to 3 months ahead, staying consistent with uploads, & why many creators miss opportunities simply because they are not planning far enough in advance.The second half of the episode shifts into a much more personal conversation. Ben opens up about separation, divorce, & depression, while Mike shares some of what he has been dealing with physically and mentally…

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