How Financial Institutions Are Winning with Innovative Data-Driven Marketing
From Credit in Focus by LexisNexis Risk Solutions
September 24, 2025 · 36 min · Season 2 · Episode 3
About this episode
This episode discusses how financial institutions can improve customer acquisition through innovative data-driven marketing strategies.
Jim Kraus, Vice President & Principal at KS&R moderates a conversation with Hemant Deulkar, Senior Director of Market Planning and John McWilliams, Director of Consultative Solutions at LexisNexis Risk Solutions about the findings from a survey of 150 professionals responsible for customer acquisition strategy at financial institutions across the United States. In this episode, you will learn: Why data and compliance challenges are hindering customer acquisitionHow financial performan...
People in this episode
Host: Jim Kraus
Guests: Hemant Deulkar, John McWilliams
Topics covered
- data-driven marketing
- customer acquisition
- financial institutions
- compliance challenges
- market planning
Keywords
- financial institutions
- customer acquisition strategy
- data challenges
- marketing
- compliance
Mentioned in this episode
Organizations: KS&R, LexisNexis Risk Solutions
Places: United States
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