About this episode

This episode discusses how financial institutions can improve customer acquisition through innovative data-driven marketing strategies.

Jim Kraus, Vice President & Principal at KS&R moderates a conversation with Hemant Deulkar, Senior Director of Market Planning and John McWilliams, Director of Consultative Solutions at LexisNexis Risk Solutions about the findings from a survey of 150 professionals responsible for customer acquisition strategy at financial institutions across the United States. In this episode, you will learn: Why data and compliance challenges are hindering customer acquisitionHow financial performan...

People in this episode

Host: Jim Kraus

Guests: Hemant Deulkar, John McWilliams

Topics covered

• data-driven marketing
• customer acquisition
• financial institutions
• compliance challenges
• market planning

Keywords

• financial institutions
• customer acquisition strategy
• data challenges
• marketing
• compliance

Mentioned in this episode

Organizations: KS&R, LexisNexis Risk Solutions

Places: United States

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