About this episode

Chris Stadler discusses effective marketing strategies and the importance of a disciplined creative process.

CrossPolitic One-on-One — Show Notes: Chris Stadler On this episode of CrossPolitic One-on-One, the Waterboy welcomes Chris Stadler, creative strategist, former University of Oregon instructor, and founder of chrisstadler.com, into the studio to talk about why most marketing fails to win hearts and minds — and how a disciplined, logical creative strategy process gives businesses, churches, and Christian institutions the tools to differentiate, build real meaning, and take the dominion mandate seriously in the marketplace. Chris breaks down his three-step process — positioning analysis, target audience recommendation, and the creative brief — and the Waterboy explains why your marketing department should be the biggest risk-taker in your company (and why your HR department might need to be fired). Timestamps 00:00 — Intro & sponsors 02:16 — Meet Chris Stadler: copywriter, professor, brand strategist 05:02 — What a creative strategy process actually does 08:09 — “Price is all your customers care about because you haven’t given them anything else to care about” 10:02 — Step 1: Positioning analysis &mdash…

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