Episode 12.3 -- $500/m security with MirrorTab/Haven and DNSfllter
From Crucial Tech by Lou Covey
April 23, 2026 · 43 min · Season 12 · Episode 3
About this episode
The episode discusses the challenges small to medium businesses face in accessing affordable cybersecurity solutions and features interviews with security providers MirrorTab and DNSFilter.
The great conundrum of business is how rare it is for a company to find markets they can dominate. Oh, they all say that’s what they want to do, but when asked about their business they respond, “Some of our customers are in the Fortune 100/500/1000.” That response always leaves us cold. The biggest companies will always buy one of everything just to make sure they don’t miss out. Cybersecurity is not immune to this case of tunnel vision. 90 percent of companies in the industry target 10 percent of the available market in the form of medium to large enterprises. Meanwhile, small to medium businesses (SMBs) can’t get cybersecurity companies to answer the phone unless they are will to spend six figures on tools and services. We don’t think that a very good idea. SMBs make up the backbone of any supply chain and without effective security, they become massive holes for the large companies that contract with them. We’ve been playing around with the idea of how much it really costs to make your SMB network secure and we’ve determined that it can be done for less than $500 a month. No, it’s not comprehensive, but even companies with million-dollar security budgets get hacked. Our idea…
People in this episode
Host: Lou Covey
Topics covered
- cybersecurity
- small to medium businesses
- market dominance
- security solutions
- cost-effective security
Keywords
- cybersecurity
- SMB
- MirrorTab
- Haven
- DNSFilter
- security budget
- network security
Mentioned in this episode
Organizations: MirrorTab, DNSFilter
Products: Haven
More episodes of Crucial Tech
- Episode 12.10 - The problem of configuration drift with Reach Security · June 12, 2026 · 19 min
- Episode 12.9 - Data brokers and health care with Rob Shavell of Deleteme · June 4, 2026 · 23 min
- Episode 12.8 - Marketing misinformation · May 29, 2026 · 35 min
- Episode 12.7 - When scams are legal: a Chat with MirrorTab's Brian Silverstein · May 26, 2026 · 21 min
- Episode 12.6 - Reporter's Notebook on Breach Irrelevance · May 15, 2026 · 43 min
- Episode 12.5 - The Future of Truth, Stephen Rosenbaum · May 8, 2026 · 24 min
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