Episode 12.4 - Forward, into the past: AI makes legacy media relevant again

About this episode

Lou Covey and Joe Basques discuss how AI is revitalizing legacy media and changing the landscape of digital marketing.

The dirty secret of digital media for the past two decades has been that it doesn't really work. It's just a lot cheaper and easier than actual marketing. Lou Covey and Joe Basques of Cyber Protection Magazine have watched it in its genesis to where it is today and talk about how AI has totally flipped the script, how it changes the metrics and purpose of content and how to make it work for your company.

People in this episode

Host: Lou Covey

Guest: Joe Basques

Topics covered

• AI
• legacy media
• digital media
• marketing
• content creation

Keywords

• AI
• legacy media
• digital marketing
• content metrics
• media relevance

Mentioned in this episode

Organizations: Cyber Protection Magazine

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