Episode 12.8 - Marketing misinformation
About this episode
The episode discusses the prevalence of misinformation in cybersecurity marketing, featuring insights from a public relations firm.
A public relations firm in the United Kingdom, Whiteoaks International, said the quiet part out loud about cybersecurity marketing: that much of it is fiction if not outright fraudulent. I sat down with the rest of the Cyber Protection Magazine team, Patrick Boch and Joe Basques to have a frank discussion about this issue. Frankly, any journalist knew this to be true but to hear it come from a practicing agency was rather surprising.
More episodes of Crucial Tech
- Episode 12.9 - Data brokers and health care with Rob Shavell of Deleteme
- Episode 12.7 - When scams are legal: a Chat with MirrorTab's Brian Silverstein
- Episode 12.6 - Reporter's Notebook on Breach Irrelevance
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