Episode 12.8 - Marketing misinformation

About this episode

The episode discusses the prevalence of misinformation in cybersecurity marketing, featuring insights from a public relations firm.

A public relations firm in the United Kingdom, Whiteoaks International, said the quiet part out loud about cybersecurity marketing: that much of it is fiction if not outright fraudulent. I sat down with the rest of the Cyber Protection Magazine team, Patrick Boch and Joe Basques to have a frank discussion about this issue. Frankly, any journalist knew this to be true but to hear it come from a practicing agency was rather surprising.

People in this episode

Host: Lou Covey

Guests: Patrick Boch, Joe Basques

Topics covered

• cybersecurity
• marketing
• misinformation
• public relations
• journalism

Keywords

• cybersecurity
• marketing
• misinformation
• public relations
• fraudulent claims

Mentioned in this episode

Organizations: Whiteoaks International, Cyber Protection Magazine

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