The only 2 valid perspectives on hate if you want to scale to multi millions

The only 2 valid perspectives on hate if you want to scale to multi millions

June 18, 2026 · 17 min

About this episode

In this episode, Ramona Oxenbauer discusses how to leverage hate comments as data for marketing and the importance of creating polarizing content to build unforgettable brands.

Most people think hate comments are a problem. I think they're data. In this episode, I share what is actually happening when someone leaves a hateful comment under your content, why hate is rarely about you, and how you can stop seeing it as something that happens to you and start using it as a strategic part of your marketing. We'll talk about the biggest mistake most entrepreneurs make when they create "polarizing" content, why they're only playing at 60% of their potential, and how truly iconic brands deliberately create work that some people can't help but judge. Because the goal isn't to avoid criticism. The goal is to become unforgettable. 💋 Let's make "being too much" your default state and watch the money flowww. **>> More from AIMING HIGH <<** Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) Website: [https://ramona-oxenbauer.com/](https://ramona-oxenbauer.com/)

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