CultivatED Marketer Ep. 45 —  How AI Is Transforming the PESO Model

About this episode

This episode explores how AI is transforming marketing careers and the PESO model.

In the 45 th episode of CultivatED Marketer – your go-to marketing professional development podcast – host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance. CultivatED Marketer Ep. 45 — How AI Is Transforming the PESO Model AI is accelerating a major shift in how marketing professionals build their careers. Where specialization once dominated, today’s landscape rewards adaptable, cross-functional marketers. Much like cross-training in athletics, modern marketers must develop diverse skill sets while maintaining strategic focus. This shift highlights the importance of continuous learning, adaptability, and expanding beyond traditional roles. Understanding AI is no longer optional – it’s a critical component of marketing career growth and long-term success. AI’s Role in Reshaping the PESO Model AI is fundamentally transforming each pillar of the PESO model, creating new opportunities for marketers to lead and innovate. 1. Paid Media: From Optimization to Autonomy AI is automating…

People in this episode

Host: Brent Bowen

Topics covered

• AI in marketing
• PESO model
• career development
• content strategy
• marketing automation

Keywords

• AI
• PESO model
• marketing careers
• content velocity
• predictive performance

Mentioned in this episode

Organizations: Cultivated Marketer

Products: AI

Books & works: PESO model

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