Alex VS Alix, Tween Culture Revived, Clavicular & Looksmaxxing Go Mainstream

Alex VS Alix, Tween Culture Revived, Clavicular & Looksmaxxing Go Mainstream

April 20, 2026 · 50 min

About this episode

The episode discusses the revival of tween media, the drama between Alex Cooper and Alix Earle, and the mainstream emergence of looksmaxxing.

Tween media is back, the battle of the Alexs/Alixs, and how looksmaxxing has hit the mainstream media. You can watch our episode on YouTube ! Cosy season is here! After a catch-up, we discuss new media news. Glamour is launching in Australia, and W Magazine is launching WYouth, its teenage sister publication. We discuss a recent study that finds that Gen Z is the most active cinemagoing demographic. What’s going on with the two Alexs/Alixs of the internet? We break down the big internet drama of the week between Alex Cooper and Alix Earle. We fill you in on all the details and read from this NYT article .  Australian news has made global headlines when Clavicular, a looksmaxxing leader, walked out of a 60 Minutes interview . We reference BBC’s article ‘Inside looksmaxxing, the extreme cosmetic social media trend’ and podcast In Red With The Right’s episode on looksmaxxing. We highly recommend reading Crystal Andrews ’ piece for Zee Feed, ‘Clavicular is a media lolcow’. In Bookmarked, Jas recommends the TV series Celebrity Traitors UK and Maggie kinda recommends The Drama, but uses this segment as an excuse to chat about the film more deeply (spoilers ahead!). Thank you for…

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