Episode 111 | Conditioning vs Feedback: What Every Seller Needs to Know

Episode 111 | Conditioning vs Feedback: What Every Seller Needs to Know

March 18, 2026 · 18 min · Season 1 · Episode 111

About this episode

Peter O’Malley and Ciaran O’Brien discuss the critical differences between genuine buyer feedback and agent conditioning in real estate sales.

In Episode 111, Peter O’Malley and Ciaran O’Brien unpack one of the most important issues sellers face during a sales campaign: the difference between genuine buyer feedback and agent conditioning. They explore how some agents win listings with overblown price expectations, then try to walk vendors back through negative commentary, and how sellers can spot the difference. It is a practical conversation about pricing, trust, market shifts, and the questions every vendor should ask before signi...

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Host: Peter O’Malley

Guest: Ciaran O’Brien

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