NZ Grown Grains gains momentum
From Cut the Crop! by Foundation for Arable Research (NZ)
May 30, 2026 · 11 min · Season 7 · Episode 20
About this episode
This episode discusses the growing presence of the NZ Grown Grains logo and its impact on consumer interest in domestic food security.
The NZ Grown Grains logo is starting to appear on products in bakeries, supermarkets and online, as well as on vehicles and shop windows. In this episode of Cut the Crop, FAR’s general manager business operations Ivan Lawrie says the campaign feeds into increasing consumer interest in domestic food security. See omnystudio.com/listener for privacy information.
People in this episode
Guest: Ivan Lawrie
Topics covered
- domestic food security
- NZ Grown Grains
- consumer interest
- agriculture
- local products
Keywords
- NZ Grown Grains
- food security
- agriculture
- local products
- consumer interest
Mentioned in this episode
Organizations: Foundation for Arable Research
Products: NZ Grown Grains
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