About this episode

Rita Ferro discusses Disney's advertising strategies and upcoming presentation at the Upfronts.

On today’s special Upfronts-themed episode, Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars for big brands. She gives her perspective on the state of the scatter market, the mood of the upfront compared to last year, and how Disney is embracing the creator economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

More episodes of Daily Variety

• '60 Minutes’ Explodes With Firings, a Hiring and Questions About the Venerable News Program’s Future · June 3, 2026 · 15 min
• 'Backrooms' and 'Obsession' Rattle the Box Office as Gen Z Embraces its Own Horror Helmers · June 1, 2026 · 18 min
• 'The U.S. Against the World' Director-Producer Rand Getlin Documents the Road to the World Cup · May 28, 2026 · 16 min
• Karen Bass, Spencer Pratt and the Brawl in the L.A. Mayoral Race · May 27, 2026 · 16 min
• 'The Mandalorian and Grogu' and a Magnificent 'Obsession' Drive Holiday Box Office · May 26, 2026 · 14 min
• Box Office: ‘Michael’ Returns to No. 1 as Exhibitors Brace for ‘The Mandalorian and Grogu’ and the Start of Summer Blockbuster Season · May 18, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the Daily Variety podcast page.