About this episode

Per Lindstedt discusses the Value Model and its implications for customer satisfaction and resource consumption.

This is an episode of the Danger Mouth podcast, hosted by Darrell Mann, Mike Conroy, and Shauna, featuring Swedish guest Per Lindstedt, co-author of The Value Model. The Value Model defines value as a ratio — satisfaction of customer needs divided by use of customer resources. Per breaks this into 6 strategic levers: three to increase satisfaction (solve an undiscovered problem, improve performance, enhance feelings/experience) and three to reduce resource consumption (time, money, effort). The iPhone is used throughout as the prime example of a product with a sky-high ratio — and the App Store as an accidental masterstroke that Jobs initially resisted. The conversation broadens into organisational innovation and S-curves: why companies near the peak of one S-curve become complacent, why very few (perhaps 10% in Europe) survive the jump to the next, and whether it's sometimes healthier to simply let companies die. Nokia's inability to abandon its Symbian OS is the cautionary tale; a Chinese manufacturer pivoting from bread-makers to LEDs in eight weeks is the counter-example. The final third focuses on Per's AI tool (built using Lovable), which takes messy requirement…

People in this episode

Hosts: Darrell Mann, Mike Conroy, Shauna

Guest: Per Lindstedt

Topics covered

• value model
• customer satisfaction
• resource consumption
• organizational innovation
• AI tools
• S-curves

Keywords

• value equation
• customer needs
• innovation
• AI tool
• S-curves
• Nokia
• iPhone

Mentioned in this episode

Organizations: App Store, Nokia, Lovable, Symbian OS

Products: iPhone

Places: Europe, China

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