The Day Steve Jobs Told Everyone They Were Wrong

The Day Steve Jobs Told Everyone They Were Wrong

July 9, 2026 · 6 min · Episode 1994

About this episode

Darren Hardy discusses Steve Jobs' bold decision to open retail stores for Apple and what it reveals about effective leadership.

In 2001, with Apple struggling and its stock tanking, Steve Jobs told his board and executive team they were opening retail stores. Every person in the room thought he was crazy. In this episode of DarrenDaily On-Demand, Darren Hardy uses that lonely decision to expose what really separates a visionary founder from a great CEO. Drawing on Michael Porter, Best Buy's Hubert Joly, and Tim Cook's own definition of the role, Darren breaks down the four jobs of a CEO, strategy, leadership team, culture, and capital allocation, and reveals the one most entrepreneurs are weakest at. Get more personal mentoring from Darren each day. Go to DarrenDaily at http://darrendaily.com/join to learn more.

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Host: Darren Hardy

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Organizations: Apple, Best Buy

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