
LIVE Expand or Grow? The Smart Way to Scale a Business
From David C Barnett Small Business and Deal Making M&A SMB by David C Barnett
April 30, 2026 · 32 min
About this episode
The episode discusses the critical decision business owners face when scaling, focusing on whether to expand into new markets or capture more share in existing ones.
What makes more sense for business expansion — entering a new market or growing market share? New Livestream guest – Gary Kunkle I’m happy to have Gary join me on a live broadcast. Gary is a business advisor and researcher who has spent years studying how companies grow, where they go wrong, and what actually drives profitable expansion. Tune in as we discuss the critical decision business owners face when scaling — whether to expand into new markets or focus on capturing more share in an existing one. We’ll also explore the hidden dangers of growth, why not all customers are profitable, and how smarter growth strategies can lead to better outcomes. This is a ‘must see event’ for anyone looking to grow a business or make smarter strategic decisions. Find Gary online at https://www.linkedin.com/in/garykunkle/ Learn more about my newly-updated Cash Flow Forecasting & Business Plan Writing Program at https://www.BizPlanSchool.com Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/DavidCBarnett_xero . Terms & Conditions apply.* See the video of my Xero story here: https://youtu.be/LfaGUfwStqo Sign up for David's email list at…
People in this episode
Host: David C Barnett
Guest: Gary Kunkle
Topics covered
- business expansion
- market share
- growth strategies
- business scaling
- profitability
Keywords
- business growth
- market expansion
- strategic decisions
- customer profitability
- business advisor
Sponsors
Xero
Mentioned in this episode
Organizations: Xero, BizPlanSchool, DavidCBarnettList
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