Rapido broke the ride-hailing duopoly. Now it's coming for Zomato and Swiggy
About this episode
The episode discusses how Rapido's new food delivery app challenges the dominance of Swiggy and Zomato by offering restaurants a zero-commission model.
For over a year, India's restaurant association couldn't get Swiggy to return its calls. Then Rapido launched a food delivery app that charges restaurants zero commission — and Swiggy sent fifteen people to Bengaluru for an urgent meeting within days. The restaurants have a real grievance. On Swiggy and Zomato, commissions, ads, and discounts can eat up nearly a third of every order. On Rapido's platform, restaurants keep almost all of it. It's a good deal for restaurants. But even restaurant owners are wondering if it might be too good a deal to last. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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