#278 ENGLISH The clients already in your world: how to get more out of them
About this episode
Kaat Celis discusses strategies for increasing revenue from existing clients in the photography business without additional marketing efforts.
In this episode, I take you into something I've been looking at closely over the past year: how you can generate more revenue from the clients you already have, without working more hours or investing more in marketing. Most photographers put enormous energy into finding new clients. But the ones already in your world, the ones who have booked you, bought from you, or shown interest at some point, often get overlooked. And that's where a lot of revenue quietly disappears. What you'll take away from this episode Why it's easier to sell to an existing client than to attract a new one What a customer journey is and why most photographers don't think about it enough How to increase your order value per client without doing more marketing How your existing clients can become a source of new clients through referrals and affiliate marketing What questions to ask yourself to map out and improve your own customer journey From this episode I share a concrete example from one of my one-on-one mentoring clients who grew his profit margins and increased his order value per client over three consecutive years, purely by handling returning clients differently, without any extra marketing…
People in this episode
Host: Kaat Celis
Topics covered
- client retention
- revenue generation
- customer journey
- photography business
- marketing strategies
Keywords
- existing clients
- revenue growth
- order value
- referrals
- affiliate marketing
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