About this episode

Jonathan Babcock discusses the Compass Method and its impact on business development through a thesis-driven approach.

Are you making cold calls but just not locking in enough deals? Compass Equity Group's Jonathan Babcock joins the show to explain how playing the long-game and developing a firm-wide culture of thesis lead business development has helped them win. Jonathan walks us through the Compass Method's 13-touchpoint outreach strategy and how it leads to deeper connections with business owners, keeps them competitive and wins deals. 📍CHAPTERS:  00:00 – Intro 02:30 – An Overview on the Compass Method and How to Stay Competitive 07:30 – How a Thesis Driven Approach Can Set You Apart 08:30 – Going from Idea to Fleshed Out Thesis 10:30 – The Thesis Development Process 12:45 – The Importance of Metrics in Thesis Development 14:30 – Essential Information for Developing a Thesis 17:45 – Centers of Influence & Key Relationship Building Techniques 21:30 – How Do You Find Well-Connected People In Your Target Markets? 23:00 – When to Start Direct Outreach 27:15 – Measuring Success 29:00 – Advice for Starting at a New Firm 📝 KEY TAKEAWAYS  “People forget that people do deals with people they like.” “You have to have an angle, and it needs to be ingrained in the culture to do things in…

People in this episode

Hosts: Dan Herr, Matt Rooney

Guest: Jonathan Babcock

Topics covered

• cold calling
• business development
• thesis-driven approach
• outreach strategy
• relationship building

Keywords

• Compass Method
• cold calls
• business culture
• thesis development
• outreach strategy
• metrics
• relationship building

Mentioned in this episode

Organizations: Compass Equity Group

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