Making Coal Cute Again
About this episode
This episode explores the viral phenomenon of Coalie, a cartoon mascot for the coal industry, and the complexities behind its creation amidst the Trump administration's agenda.
Three weeks ago, U.S. Secretary of the Interior Doug Burgum shared an unusual tweet : a cartoon image of himself with his arm draped around a giant, anthropomorphized lump of coal. This piece of coal has big googly eyes and a smudge of a nose, and is wearing a safety vest and a hard hat. He is, frankly, adorable—and he has a name: Coalie. When Coalie first appeared on the internet, he went viral—ridiculed on social media, in newsletters, and even on late night talk shows . And that’s because this big-eyed, cute piece of coal was widely understood to be coal propaganda, a tool to soften the coal industry’s image. But the truth about Coalie is more complicated. His origins tell a story about what it’s like for federal employees to try to do their work while navigating the Trump administration’s agenda. Coalie may be widely seen as a mascot for coal mining, but that’s not what he was made for. In this episode, you’ll hear from Simone Randolph, Director of Communications for the Office of Surface Mining Reclamation and Enforcement (OSMRE) ; Sara Eckert, formerly of OSMRE; Slate staff writer Nitish Pahwa ; and Leah Stokes , who researches climate and energy policy at the University of…
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