Why Sugar and Alcohol Keep Getting Cheaper

Why Sugar and Alcohol Keep Getting Cheaper

From Deep Dive by DeepDiveDotEarth

January 15, 2026 · 14 min · Season 2 · Episode 4

About this episode

This episode discusses how sugar and alcohol taxes are failing to make these products less affordable due to poor design and exemptions.

Sugar and alcohol taxes are supposed to make harmful products less affordable. Instead, they’re doing the opposite. This episode breaks down how bad design, exemptions, and frozen tax rates are making these products cheaper over time — and what governments could change tomorrow.

Topics covered

  • taxation
  • sugar
  • alcohol
  • government policy
  • affordability
  • public health

Keywords

  • sugar
  • alcohol
  • taxes
  • affordability
  • government
  • public health
  • exemptions

Mentioned in this episode

Organizations: government

Products: sugar, alcohol

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