Ep184 Build It Like You'll Sell It: Jason Swathwood of Indiana Equity Brokers
About this episode
Jason Swathwood discusses the intricacies of making a business sellable and the common misconceptions owners have about their company's worth.
In this episode of Default Profitable, host Matt Nettleton sits down with Jason Swathwood, a corporate attorney turned entrepreneur turned business broker at Indiana Equity Brokers. Jason traces his path from practicing law at a mortgage company to building and selling the Perfect Wedding Guide franchise in Indianapolis, then crossing to the other side of the table to help founders exit the businesses they spent years building. Jason gets candid about what actually makes a business sellable — and why so many owners are stunned when they hear what their company is really worth. He and Matt dig into the difference between selling a business and selling a job, the risks a buyer spots before you do, and the moves a founder can make years ahead of an exit to protect the payday. If you're building something you might one day want to walk away from, what would a buyer see when they look under the hood? Learn more about Jason Swathwood and Indiana Equity Brokers at https://indianaequitybrokers.com. Listen to more Indianapolis Business Leaders at https://defaultprofitable.com or subscribe to Default Profitable on your favorite podcast platform.
People in this episode
Host: Matt Nettleton
Guest: Jason Swathwood
Topics covered
- business brokerage
- entrepreneurship
- business valuation
- exit strategy
- selling a business
Mentioned in this episode
Organizations: Indiana Equity Brokers, Perfect Wedding Guide
Places: Indianapolis
More episodes of Default Profitable
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- Ep185 Build It Like a House: Jon Meeks, Owner of the Jon Meeks Agency
- Ep183 Ed Gunnell, Founder of Gunnell Financial: Launching a Financial Firm Right Before the 2008 Crash
- Ep182 Hunter Beale, Executive Director of High School Hustle: Why the Buffalo Runs Into the Storm
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