#265 Should You Be Doing LSA Ads as a Practice Owner?

#265 Should You Be Doing LSA Ads as a Practice Owner?

From Dental Marketing Goat by Gary Bird

May 1, 2026 · 7 min

About this episode

Gary Bird discusses the pitfalls of Local Service Ads for dental practices and how to assess lead quality.

Send us Fan Mail 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 ➖➖➖➖ Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay pe...

People in this episode

Host: Gary Bird

Topics covered

  • Local Service Ads
  • lead quality
  • cost per lead
  • dental marketing
  • patient acquisition

Keywords

  • LSA
  • Local Service Ads
  • dental leads
  • Google Ads
  • marketing strategies

Sponsors

Cherry Payment Plans

Mentioned in this episode

Organizations: Google

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