
#265 Should You Be Doing LSA Ads as a Practice Owner?
From Dental Marketing Goat by Gary Bird
May 1, 2026 · 7 min
About this episode
Gary Bird discusses the pitfalls of Local Service Ads for dental practices and how to assess lead quality.
Send us Fan Mail 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 ➖➖➖➖ Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay pe...
People in this episode
Host: Gary Bird
Topics covered
- Local Service Ads
- lead quality
- cost per lead
- dental marketing
- patient acquisition
Keywords
- LSA
- Local Service Ads
- dental leads
- Google Ads
- marketing strategies
Sponsors
Cherry Payment Plans
Mentioned in this episode
Organizations: Google
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