The Numbers No One Taught Us:  Four Reports to Pull Right Now

The Numbers No One Taught Us: Four Reports to Pull Right Now

From Dental Wife Life by Brittani Cardoso and Whitney Bishop

March 2, 2026 · 34 min

About this episode

Brittani and Whitney discuss critical financial metrics for dental practice owners and the importance of understanding them to maintain profitability.

In this episode, Brittani and Whitney talk about the financial wake-up calls that came after stepping into ownership and management of their dental practices. Thrown into leadership roles with little preparation, both quickly realized there were four critical numbers they didn’t fully understand, and ignoring them nearly cost them their profitability. They talk about: Buying a practice earlier than planned while raising young kids The chaos of ownership transitions and being forced to learn on the fly Focusing on what feels comfortable (like hygiene systems) while unknowingly neglecting business fundamentals The difference between production, adjusted production, and collections Why collections below 92–98% can quietly drain tens of thousands of dollars How poor follow-up systems and unclear accountability hurt cash flow What Accounts Receivable should look like (and why the “ice cream cone” matters) The importance of tracking insurance claims before deadlines expire When outsourcing billing can save your practice The shocking impact of supply spending on overhead How one simple change turned losses into profit Whether you're new to ownership or years in, this episode highlights…

People in this episode

Hosts: Brittani Cardoso, Whitney Bishop

Topics covered

  • financial management
  • dental practice ownership
  • business fundamentals
  • collections
  • accounts receivable
  • insurance claims
  • overhead costs

Keywords

  • financial wake-up calls
  • production vs adjusted production
  • collections
  • cash flow
  • insurance claims
  • overhead
  • billing

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