Design Can Explore trends
From Design kan… En branding og design podcast by AM Copenhagen
February 27, 2026 · 45 min · Episode 170
About this episode
Kristina May discusses trend research and its importance in strategic design with guest Els Dragt.
In this English edition of Design Can, Kristina May speaks with trend consultant Els Dragt about something many organizations overlook: that strategic direction begins with observing the world, not guessing solutions. The conversation centers on trend research as a method. First, you spot signals, then you analyze patterns, and finally you apply the insights strategically. It sounds simple, but in practice the sequence is often reversed. The episode is a reminder that design, strategy, and innovation become stronger when we understand the changes around us before we react to them.Guest: Els Dragt, trend consultantHost: Kristina MayProduced by: Yours Only Media
People in this episode
Host: Kristina May
Guest: Els Dragt
Topics covered
- trend research
- strategic direction
- design
- innovation
- pattern analysis
Keywords
- trend consultant
- strategic insights
- design strategy
- pattern recognition
- innovation
Mentioned in this episode
Organizations: Yours Only Media
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