About this episode

Kristina May discusses trend research and its importance in strategic design with guest Els Dragt.

In this English edition of Design Can, Kristina May speaks with trend consultant Els Dragt about something many organizations overlook: that strategic direction begins with observing the world, not guessing solutions. The conversation centers on trend research as a method. First, you spot signals, then you analyze patterns, and finally you apply the insights strategically. It sounds simple, but in practice the sequence is often reversed. The episode is a reminder that design, strategy, and innovation become stronger when we understand the changes around us before we react to them.Guest: Els Dragt, trend consultantHost: Kristina MayProduced by: Yours Only Media

More episodes of Design kan… En branding og design podcast

• Design Kan være et personligt brand - med Anna Thygesen · April 24, 2026 · 1h 15m
• Design Kan starte på ny · March 27, 2026 · 15 min
• Skabelsen af Aillio - med Jonas Lillie · January 30, 2026 · 1h 7m
• Kreativ i teknologi - med Morten Saxnæs · January 16, 2026 · 1h 0m
• State of the AI - Januar · January 9, 2026 · 51 min
• Fremtiden · December 24, 2025 · 13 min

Explore listener stats, chart rankings, contacts and more on the Design kan… En branding og design podcast podcast page.