Pum Lefebure

Pum Lefebure

From Design Matters by Design Matters

April 13, 2026 · 1h 14m

About this episode

Pum Lefebure discusses her journey from a shy child in Bangkok to a global creative leader and the implications of AI on human creativity.

Pum Lefebure is the co-founder and chief creative officer of Design Army, an internationally acclaimed design studio known for blending art, commerce, and cultural storytelling into visually striking, strategically driven work. She joins to reflect on her journey from a shy, art-obsessed child in Bangkok to a global creative leader, and to explore what the rise of AI means for the future of human creativity, vision, and value.

People in this episode

Host: Design Matters

Guest: Pum Lefebure

Topics covered

  • design
  • creativity
  • AI
  • cultural storytelling
  • art

Keywords

  • Pum Lefebure
  • Design Army
  • creativity
  • AI
  • cultural storytelling
  • design

Mentioned in this episode

Organizations: Design Army

Places: Bangkok

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