About this episode

Devin Liddell interviews Jen Bucci about her design philosophy at Anduril Industries and the importance of user experience in defense technology.

Devin speaks with Jen Bucci, VP of Design at Anduril Industries, a defense company specializing in autonomous technology. Jen leads a hands-on creative team that covers everything from industrial and graphic design to film and photography. Jen shares how her love for James Bond films shaped her approach to design, how branding ties into accountability, and why designing for defense means developing a clear, cohesive design language that touches everything from hardware to typography. It’s a strikingly modern approach in an industry where user experience is often overlooked. Plus, Jen tips her hat to Virgil Abloh — because sometimes the label is the design. 1:22 When missiles get the anime treatment 5:18 Designing for the 18-year-old warfighter 7:26 Virgil Abloh and the art of labeling everything 11:02 If your brand color is blue… 14:35 Function as features: design under constraints 16:42 Respect for the user in high-stakes design 17:49 Hard questions: ethics and transparency 20:33 Inspiration from Minority Report to Cyberpunk 22:35 Lightning round Links Devin Liddell on LinkedIn Jen Bucci on LinkedIn Teague About the Host: Futurist Devin Liddell Devin Liddell is the Principal…

People in this episode

Host: Devin Liddell

Guest: Jen Bucci

Topics covered

• design in defense
• autonomous technology
• branding and accountability
• user experience
• design language
• ethics in design

Mentioned in this episode

Organizations: Anduril Industries

Books & works: James Bond films, Minority Report, Cyberpunk

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