Episode 65 - Lost in Translation: Why GCC Tourism Campaigns Miss the American Market
About this episode
This episode explores why Gulf tourism and real estate marketing often fail to resonate with American travelers.
Why do billions of dollars in Gulf tourism and real estate marketing often fail to connect with American travelers? In this episode of Destination Aviation, Jeff sits down with Rihab Abouzaki, a GCC–US advertising strategist who has spent more than two decades helping tourism boards, luxury travel brands, and real estate developers bridge the gap between the Middle East and Western audiences. With deep experience across the UAE and Gulf region—and now based in the United States—Rihab speciali...
People in this episode
Host: Jeffrey Miller
Guest: Rihab Abouzaki
Topics covered
- GCC tourism
- American market
- advertising strategy
- cultural differences
- real estate marketing
Mentioned in this episode
Organizations: GCC
Places: UAE, United States
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