DT #661 How Authentic Community Branding Drives Growth
About this episode
This episode discusses the importance of authentic community branding and storytelling in economic development.
What makes some communities stand out while others struggle to tell their story? In this episode of Develop This!, Dennis Fraise speaks with Sandy Dubay , CEO of PPR Strategies , about the growing importance of communication, branding, and storytelling in economic development. Drawing on her experience in both economic development and public relations, Sandy explains why authentic storytelling has become one of the most powerful tools communities can use to attract investment, build trust, and create lasting connections. The conversation explores common communication mistakes organizations make, the importance of maintaining consistent messaging, and how communities can develop brands that reflect who they truly are rather than who they want to be. A major focus is the challenge of communicating across generations. Sandy shares practical insights on adapting messages to different audiences, leveraging social media effectively, and meeting people where they are without losing authenticity. The discussion also covers crisis communication, media relations, and the leadership skills needed to navigate an increasingly complex communication environment. A key takeaway? Strong…
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