Alex Cooper, Alix Earle, & the Business of Relatability
About this episode
The episode explores the contrasting public personas of Alex Cooper and Alix Earle within the context of a pop culture feud.
Alex Cooper is one of the most successful podcast hosts in the country. Alix Earle is one of the most popular TikTok stars in America. The women, who appear to be separated by a single vowel and little else, have become central to a slow-burning pop culture feud representing two distinct, radically divergent archetypes: the Mean Girl™ and the Girl’s Girl.™ Cooper’s storied past includes a messy, public split with her former Call Her Daddy cohost, Sofia Franklyn, which she parlayed into an enormous deal with Spotify and, later, SiriusXM. Earle’s background is simpler and cleaner, involving a seemingly overnight ascent on TikTok and a Teflon-like immunity to controversy. Today’s episode is ultimately a story about the manipulation of discourse and how double standards don’t just exist between women and men, but between women who are, for all intents and purposes, functionally identical. It’s a deep dive into the characters populating the latest girl-on-girl morality play, a spectacle uniquely suited to demonstrate the skill of those seated atop the modern attention capture content creation industry. Enjoy this valiant effort to extract a takeaway other than “wow, maybe the internet…
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