Stop Chasing Innovation & Start Solving Real Banking Problems, with Jeffry Pilcher.
About this episode
The episode discusses how banks can differentiate themselves by simplifying banking and using data more effectively amidst the rise of AI.
In the latest episode of the Digital Banking Podcast, host Josh DeTar, podcast host at Tyfone, welcomed Jeffry Pilcher, President at The Financial Brand. The episode centered around how banks could stand out by making banking simpler, using data with more intent, and keeping a clear brand voice as AI reshaped content and strategy. Jeffry argued that most institutions still sounded the same. They leaned on vague claims about service while competing on rates and fees. He said banks needed less...
People in this episode
Host: Josh DeTar
Guest: Jeffry Pilcher
Topics covered
- banking innovation
- data usage
- brand voice
- AI in banking
- customer service
Keywords
- banking problems
- innovation
- AI
- data
- customer experience
Mentioned in this episode
Organizations: The Financial Brand
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