Investing in Irish AdTech with Mike Kelly

Investing in Irish AdTech with Mike Kelly

From Digital Irish Podcast by Digital Irish

December 18, 2025 · 45 min

About this episode

Michael Kelly discusses the evolution of AdTech and the potential of the Irish startup ecosystem.

In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company. As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation. Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into: Why Ireland could be the next hot spot for AdTech innovation. The specific market gaps he sees Irish startups are uniquely positioned to fill. The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor. Practical advice for Irish founders looking to scale internationally. If you’re building or scaling an AdTech venture in…

People in this episode

Guest: Michael Kelly

Topics covered

  • AdTech
  • AI in marketing
  • Irish startups
  • growth strategies
  • investment insights

Keywords

  • AdTech
  • AI
  • investment
  • Irish startups
  • marketing strategy
  • growth
  • M&A

Mentioned in this episode

Organizations: KellyNewman Advisors, AOL, Time Warner, The Weather Company

Places: Ireland, U.S., UK

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