About this episode

Michael Kelly discusses the evolution of AdTech and the potential of the Irish startup ecosystem.

In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company. As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation. Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into: Why Ireland could be the next hot spot for AdTech innovation. The specific market gaps he sees Irish startups are uniquely positioned to fill. The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor. Practical advice for Irish founders looking to scale internationally. If you’re building or scaling an AdTech venture in…

More episodes of Digital Irish Podcast

• How Irish Founders Win Globally with Marty Loughlin, Digital Irish Venture Fund · May 6, 2026 · 41 min
• The Early Relationship: A VC's Perspective on Supporting Irish Founders with Amy Neale · April 21, 2026 · 43 min
• Practice AI Series - Conor Twomey · March 3, 2026 · 20 min
• Practical AI Series: Sean Blanchfield on Enterprise Software, APIs & AI Agents · January 29, 2026 · 27 min
• Irish Tech Week 2025 Recap · November 20, 2025 · 52 min
• The Morrison Legacy: From Visas to Community with Elaine Brennan · September 10, 2025 · 24 min

Explore listener stats, chart rankings, contacts and more on the Digital Irish Podcast podcast page.