About this episode

The episode explores the intersection of spirituality and AI with guest Sabrina Scott.

In this episode, I sit down with witch, author, and soon-to-be “witch doctor” (getting her PhD) Sabrina Scott to explore the provocative crossroads of AI, consciousness, and spirituality. We trace humanity’s long history of animism and ritual, examine why the modern split between science and spirit is so recent, and ask whether large language models can, or should, play the role of teacher, priest, or prophet. Sabrina makes a compelling case for “spiritual reps”: the irreplaceable, embodied work of ritual, intuition, and lived experience that no algorithm can outsource. We dig into AI-written sermons, tarot-by-chatbot, and the rise of AI influencers, along with the uncomfortable possibility of cults forming around machine “gurus,” and even the esoteric idea that focused collective attention could create a digital egregore. We close by challenging listeners to reclaim authenticity—in marketing and in meaning-making—by stepping away from the screen, returning to ritual, and doing the hard, human work that keeps our creative and spiritual muscles alive. Put in the reps; the machine won’t live your life for you. Sabrina Scott In this thought-provoking episode of Digital Marketing…

People in this episode

Host: Matt Rouse

Guest: Sabrina Scott

Topics covered

• spirituality
• AI
• consciousness
• ritual
• marketing
• authenticity

Keywords

• AI
• spirituality
• ritual
• authenticity
• Sabrina Scott
• digital egregore
• machine gurus

Mentioned in this episode

Books & works: Digital Marketing Masters Podcast

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