#121- The LinkedIn Content Strategy That Built a Recruiting Agency from Scratch

About this episode

Scott Smith shares how he and his co-founder built a successful recruiting agency using a LinkedIn content strategy.

Episode Summary Scott Smith didn't come from recruiting. He came from sales leadership in the material handling and industrial automation space, the people who supply the supply chain. After nearly a decade building and scaling go-to-market teams, Scott and his co-founder Cameron realized that the hardest part of growth wasn't strategy. It was getting the right people in the right seats. That realization led them to launch Henry North, a niche recruiting firm serving the very industry they'd spent their careers in. What happened next was remarkable. In their first year, Henry North cleared seven figures in revenue, without either co-founder having prior recruiting experience. Their secret? Deep industry expertise, a disciplined niche strategy, and a LinkedIn content engine that turned them into the go-to brand in their space before they even made their first placement. In this episode, Scott and Clark break down exactly how they did it, from the 60-90 day pre-launch content strategy to the daily habits that keep their team performing at a high level. The conversation goes deep on what it actually takes to win in a niche: why niching down revealed more opportunity (not less), how…

People in this episode

Host: Clark

Guest: Scott Smith

Topics covered

• recruiting
• LinkedIn strategy
• business growth
• niche market
• remote culture

Keywords

• recruiting agency
• LinkedIn content
• business strategy
• niche recruiting
• remote work culture

Mentioned in this episode

Organizations: Henry North, LinkedIn

Places: material handling and industrial automation

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