About this episode

Clark Willcox interviews Ross Mayfield about effective LinkedIn strategies for recruiters and the importance of targeting hiring managers over peers.

Episode Summary Clark Willcox pulls Ross Mayfield in front of the mic for an inside look at what's actually driving results on LinkedIn right now. Ross has spent five years as Director of Customer Success at Digital Recruiter, guiding over 300 recruiters through the content workshop, with results ranging from a $300K project win to a pipeline that made up 60% of one firm's revenue. The conversation starts with the trap of writing for other recruiters instead of hiring managers, and why the posts that get the most engagement are often the ones doing the least business development. Ross breaks down the math behind why lower impressions can mean a post is working exactly as intended, and Clark backs it up with real numbers from his own posts to prove it. They get into the fear of "giving away the farm," why specificity feels risky but filters for the right buyer, and how AI content falls flat when it's asked to write a LinkedIn post instead of being fed real expertise first. The second half covers a business development mistake costing recruiters signed agreements, the difference between calling out a pain point and shaming someone into buying, and why studying copywriting matters…

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