About this episode

Rebecca Noble discusses with Sarah and Ash about The Harvest, a collection point transforming the connection between florists and growers in the Hunter Valley and Newcastle region.

n this episode of Dish the Dirt , I sit down with Sarah from Quail Cottage and Ash, wedding florist Film and Foliage and founder of Wildflower Academy , to talk about The Harvest —a collection point that’s transforming the way florists and growers connect in the Hunter Valley and Newcastle region. We dive into how a simple idea—bringing growers together under one roof—has grown into a supportive community that’s making local flowers more accessible, profitable, and sustainable. From collaborative crop planning to navigating pricing, mentoring new growers, and strengthening relationships between florists and farmers, Sarah and Ash share the challenges, wins, and unexpected joys of starting The Harvest . What You’ll Hear in This Episode: Sarah’s journey from a packet of zinnia seeds to a thriving micro flower farm. Ash’s path from weddings to coaching florists and championing local flowers. The origin story of The Harvest —how convenience sparked community. Why visual ordering platforms like Floralist are game-changing for florists. The importance of collaboration over competition in small-scale flower growing. How The Harvest is helping growers become more strategic, profitable…

People in this episode

Host: Rebecca Noble

Guests: Sarah, Ash

Topics covered

• floristry
• local flowers
• community building
• sustainability
• collaboration
• grower-florist relationships

Keywords

• The Harvest
• florists
• growers
• local flowers
• community
• sustainability
• collaboration
• pricing
• mentoring

Mentioned in this episode

Organizations: Quail Cottage, Film and Foliage, Wildflower Academy

Places: Hunter Valley, Newcastle

More episodes of Dish the Dirt

• Building the Flower Summit: Jess on Courage, Community & Backing Each Other · June 11, 2026 · 49 min
• The story of Mountain Nursery with Paul Dalley · November 11, 2025 · 49 min
• Hunter Flower Collective – Building Community in the Hunter Valley · October 29, 2025 · 48 min
• Springview Irises – The Beauty of Bearded Blooms · October 7, 2025 · 50 min
• From Garden Dreams to Flower Farming Reality – Belinda’s Story · September 23, 2025 · 55 min
• From Shopping Queen to Flower Farmer – Kathy’s Journey with Plumtree Floral Farm · September 9, 2025 · 42 min

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