About this episode

The episode discusses how a Japanese startup is using industrial cold storage to lower energy prices and compete in the energy market.

This summer has sent both temperatures and electricity prices soaring. One Japanese startup, however, has found a way to use industrial cold storage to reduce our energy bills. Today we sit down with Takehito Nishiyama, the CEO Greenphard Energy, and we talk about what it takes for startups to meaningfully compete in Japan's energy markets, how hardware startups can avoid the scalability trap, and how to sell to large Japanese industrials. It's a great conversation, and I think you'll enjoy it. Show Notes Why making money from demand response is hard How industrial cooling costs can be reduced by 40% How to start a startup from within another startup Developing a GTM to target Japanese industrial companies A unique electricity arbitrage opportunity How hardware startups can escape the scalability trap How to onboard Japanese industrial clients The future of Japanese energy startups Is the Japanese education system really that conservative? Links from the Founder Everything you ever wanted to know about Greenphard Energy Connect with Takehito on LinkedIn Leave a comment Transcript Welcome to Disrupting Japan, Straight talk from Japan's most innovative founders and VCs. I'm Tim…

People in this episode

Host: Tim Romero

Guest: Takehito Nishiyama

Topics covered

• energy prices
• cold storage
• startups
• Japan
• industrial cooling
• hardware startups
• electricity markets

Keywords

• cold storage
• energy bills
• startups
• Japan
• industrial cooling
• scalability trap
• electricity arbitrage

Mentioned in this episode

Organizations: Greenphard Energy

Places: Japan

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