A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496

About this episode

Amanda Cole discusses the future of MarTech and loyalty programs with Jay Schwedelson, advocating for a shift in marketing strategies.

Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform. ㅤ Few people speak plainer about where MarTech is actually headed than Amanda Cole , the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating. ㅤ She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow. FREE Registration for Innovation Fest 2026! Click here ㅤ Best Moments: (02:08) The case for divesting from MarTech instead of piling on more of it (03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace (05:30) Loyalty programs are broken when all they attract are discount hunters (06:15) Excluding one-hit-wonder buyers from ad spend is saving brands…

People in this episode

Host: Jay Schwedelson

Guest: Amanda Cole

Topics covered

• MarTech
• loyalty programs
• AI in marketing
• divesting tools
• hiring marketers
• ad spend

Keywords

• MarTech
• loyalty programs
• AI marketing
• ad spend
• innovation
• marketing strategies
• tech stack

Mentioned in this episode

Organizations: BLOOMREACH, GURU Media Hub, Innovation Fest 2026, bloomreach.com

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