STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

About this episode

Jay Schwedelson discusses why lo-fi marketing content is outperforming polished material and shares insights on effective engagement strategies.

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies…

People in this episode

Host: Jay Schwedelson

Topics covered

• marketing strategies
• content creation
• engagement tactics
• lo-fi content
• event promotion

Keywords

• marketing tips
• lo-fi content
• engagement
• AI marketing
• Eventastic
• GuruConference

Mentioned in this episode

Organizations: The V Foundation for Cancer Research, Eventastic, GuruConference

Products: Stupider People Have Done It

More episodes of Do This, NOT That: Marketing Tips with Jay Schwedelson

• Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522 · June 11, 2026 · 19 min
• What’s Up THIS WEEK?! HUGE Email Change! LinkedIn Big News! MY BOOK!! | Ep. 521 · June 9, 2026 · 9 min
• SPECIAL SERIES ==> 🚨 The VIPs Already Hiding In Your Database <== | BATHROOM Break #111 COLLAB: The Marketing Millennials + Do This, Not That · June 8, 2026 · 11 min
• NEW: Ultimate Subject Line Test Ideas🫨Jay's SCOOP | Ep. 519 · June 4, 2026 · 10 min
• What’s Up THIS WEEK?! AI Tip to SHOWING Up ➕ Instagram BIG Change 🔥 | Ep. 518 · June 2, 2026 · 9 min
• SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! <== | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not That · June 1, 2026 · 14 min