About this episode

Jay Schwedelson discusses the impact of AI on email marketing and the importance of using specific phrases to improve open rates.

Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Turns out Gmail and Apple Mail are quietly scanning your emails for very specific phrases, and if you're not using them, your open rates are leaking out the back door. Jay Schwedelson breaks down the new Attentive data on signal phrases, why Duolingo's plan to be "less…

People in this episode

Host: Jay Schwedelson

Topics covered

• email marketing
• AI in marketing
• signal phrases
• campaign strategies
• Duolingo
• email open rates

Keywords

• email marketing
• AI
• signal phrases
• open rates
• Duolingo
• Knak
• marketing strategies
• Gravitron

Sponsors

Knak

Mentioned in this episode

Organizations: The V Foundation for Cancer Research, Gmail, Apple Mail

Products: Stupider People Have Done It

More episodes of Do This, NOT That: Marketing Tips with Jay Schwedelson

• SPECIAL SERIES ==> 🚨 NEW: LinkedIn Feature That is Game Changer for Webinars & Events ➕ NEW Instagram Must-Know Metric! <== | BATHROOM Break #106 COLLAB: The Marketing Millennials + Do This, Not That · May 4, 2026 · 9 min

Explore listener stats, chart rankings, contacts and more on the Do This, NOT That: Marketing Tips with Jay Schwedelson podcast page.