About this episode

The episode discusses how outdated team structures in marketing are the real issue, rather than the focus on agents.

Every conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem. The real struggle for most marketing teams isn't the technology — it's that the team is built for a world that doesn't exist anymore. Marketing orgs are still structured by channel, the way digital marketing was set up 25 years ago. SEO owns one lane, social another, content another, PR another. A monthly sync gets called "alignment," and everyone g...

Topics covered

• marketing structure
• team organization
• digital marketing
• SEO
• content marketing
• social media
• PR

Keywords

• marketing teams
• team structure
• digital marketing
• SEO
• social media
• content
• PR

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