Stop Using AI for Output — Use It as Your Audience

About this episode

Mordy Oberstein and Miruna Dragomir discuss the misconception of measuring AI by output and advocate for using AI as a tool to understand the audience.

“How much more can we produce with AI?” is the wrong question. Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and Miruna Dragomir argue that framing has teams convinced they’re getting value from AI when they’re actually getting the least interesting thing from it. The smarter move? Use it as your audience. Miruna built a custom GPT trained on her brand’s target personas — not to generate content, but to push back on it. The AI’s jo...

People in this episode

Guests: Mordy Oberstein, Miruna Dragomir

Topics covered

• AI adoption
• content creation
• audience engagement
• marketing strategy
• GPT

Keywords

• AI
• content
• output
• audience
• marketing
• GPT
• strategy

Mentioned in this episode

Organizations: SE Ranking

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