You have to be crazy to advertise on ChatGPT!

About this episode

The episode discusses the high costs and implications of advertising on ChatGPT.

Short answer: yes. Long answer: this episode. ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the majority of users still aren’t seeing any ads, you have almost no visibility into who you’re reaching, and the audience came specifically for an answer — not an ad. Mordy and Miruna break down why this feels less like a media buy and more like a fundraising mechanism for OpenAI’s investors — and why the brands currently s...

People in this episode

Hosts: Mordy, Miruna

Topics covered

• advertising
• ChatGPT
• media buying
• OpenAI
• digital marketing

Keywords

• advertising
• ChatGPT
• OpenAI
• media buy
• impressions

Mentioned in this episode

Organizations: OpenAI, ChatGPT

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