
The Raw Revolution: Why the UK is Moving Away from Kibble
From Dog Food Expert by Dog Food Expert
February 24, 2026 · 4 min · Season 1 · Episode 28
About this episode
This episode discusses the shift in the UK pet food market from kibble to frozen raw dog food.
With the UK raw pet food market predicted to hit £2 billion, kibble is losing its crown. In this episode, we explore the massive shift toward frozen raw dog food. Discover why 70% of the raw sector is now dominated by owners seeking an ancestral, holistic diet for their pets.
People in this episode
Host: Dog Food Expert
Topics covered
- raw pet food
- kibble
- frozen dog food
- holistic diet
- pet nutrition
- UK market trends
Keywords
- raw pet food
- kibble
- frozen raw dog food
- holistic diet
- UK pet food market
Mentioned in this episode
Organizations: UK raw pet food market
Products: kibble, frozen raw dog food
Places: UK
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