The Raw Revolution: Why the UK is Moving Away from Kibble

The Raw Revolution: Why the UK is Moving Away from Kibble

From Dog Food Expert by Dog Food Expert

February 24, 2026 · 4 min · Season 1 · Episode 28

About this episode

This episode discusses the shift in the UK pet food market from kibble to frozen raw dog food.

With the UK raw pet food market predicted to hit £2 billion, kibble is losing its crown. In this episode, we explore the massive shift toward frozen raw dog food. Discover why 70% of the raw sector is now dominated by owners seeking an ancestral, holistic diet for their pets.

People in this episode

Host: Dog Food Expert

Topics covered

  • raw pet food
  • kibble
  • frozen dog food
  • holistic diet
  • pet nutrition
  • UK market trends

Keywords

  • raw pet food
  • kibble
  • frozen raw dog food
  • holistic diet
  • UK pet food market

Mentioned in this episode

Organizations: UK raw pet food market

Products: kibble, frozen raw dog food

Places: UK

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