#290 - What to Do When Someone Steals Your Content (My Step-by-Step)
About this episode
Kate McKibbin shares her experience and steps taken when someone copied her ad content, providing insights on how to handle content theft.
Someone copied my ad. Pretty much word-for-word. Scene-by-scene. Not "inspired by" copied. Blatant copied. And when I reached out to them? They played dumb, denied it, then blocked me. If you've ever been copied or you're worried about what to do if it happens—this episode is for you. I'm walking through exactly what I did: the DM I sent, the deadline I gave, how they responded, the PDF I created with side-by-side proof, reporting them to Meta's IP infringement department, and where I drew the line between protecting my business and protecting my peace. Plus, the three levers you actually have when someone copies you (spoiler: legal action usually isn't one of them). Questions about protecting your content? DM me on Instagram: @hellofunnels
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