Heel Pain Webinars: What Worked and What Didn’t
About this episode
In this episode, Don Pelto, DPM discusses the outcomes of his heel pain webinar, including promotion strategies, attendance tracking, and lessons learned for future events.
Patient education webinars can be a practical way to educate patients, create content, and potentially generate new appointments—but the details matter. In this episode, I break down what happened with my latest heel pain webinar, including how we promoted it, registration and attendance, the tools I used, and what I would change next time. I also share lessons around webinar reminders, tracking whether attendees actually become patients, repurposing presentations into content, and why an in-office heel pain event may work better than a virtual webinar. If you’re considering patient seminars or webinars to grow your podiatry practice, this gives you a simple framework to test. Keywords: heel pain webinar, podiatry marketing, patient education webinar, podiatry practice growth, heel pain marketing
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