Mainstream: Gucci & Google Glasses, Microsoft Surface Prices Soar & Amazon Steps into Space

About this episode

The episode discusses the latest developments in tech, focusing on Google smart glasses, Microsoft Surface pricing, and Apple's MacBook Neo.

Explore the latest news on Google smart glasses, concerns over shortages of Apple’s MacBook Neo, and Microsoft’s shifting Surface strategy. Steven Scott and Shaun Preece dive into the week’s biggest tech stories, from luxury AI wearables to the rising costs of PC hardware. This episode of Double Tap Mainstream unpacks Google’s renewed push into XR glasses with Project Aura, featuring partnerships with brands like Gucci and Gentle Monster. The hosts reflect on the legacy of Google Glass, the role of fashion in wearable tech, and how Meta’s Ray-Bans and potential Apple Glasses shape the market. The discussion then moves to Apple’s MacBook Neo, its surprising popularity, and the potential for a future “Mac Neo” desktop. Steven and Shaun analyse why this affordable yet premium Mac is disrupting the PC market, and how Windows laptop makers must adapt. Finally, the spotlight turns to Microsoft: rising Surface laptop prices, the mysterious retirement of Outlook Lite, and the company’s strategy amid competition from Apple and Amazon’s expanding satellite ambitions.

People in this episode

Hosts: Steven Scott, Shaun Preece

Topics covered

• Google smart glasses
• Microsoft Surface strategy
• Apple MacBook Neo
• wearable tech
• PC hardware prices
• luxury AI wearables

Keywords

• Google Glass
• Microsoft Surface
• Apple MacBook Neo
• wearable technology
• PC market disruption
• luxury tech
• XR glasses

Mentioned in this episode

Organizations: Gucci, Google, Microsoft, Apple, Meta, Amazon

Products: Google smart glasses, MacBook Neo, Surface laptop, Ray-Bans, Apple Glasses, Outlook Lite

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