What’s Really Going On in the Bike Industry Right Now? – Dustin Adams of Industry Nine
From Downtime - The Mountain Bike Podcast by Downtime MTB
April 28, 2026 · 1h 8m
About this episode
Dustin Adams discusses the current state of the mountain bike industry and the innovations at Industry Nine.
The mountain bike industry is in a weird place right now. Sales have been slow, brands are making tough calls, and things like tariffs and e-bikes are changing the landscape fast. So what does it actually look like from inside one of the most innovative component brands in the game? This week, I’m joined by Dustin Adams, CEO of Industry Nine. We dive into the real state of the industry, why certain disciplines like enduro are losing support, and what’s coming next… including things like 32-inch wheels. We also catch up on Industry Nine and hear about the big wins that Dustin and the team have found when combining I9s System spokes with We Are One’s rim technology. But this one’s bigger than just products. This is about where mountain biking is heading and who’s shaping it. So sit back, hit play and check out this episode with Dustin Adams. You can also watch this episode on YouTube here . You can follow Industry Nine on Instagram @industry_nine . Podcast Stuff Sponsoring Partners Fox Racing Fox have just launched a fully updated Flexair range of jerseys, pants, shorts and gloves. Their lightest and most breathable gear ever. You can check out the complete range over at…
People in this episode
Host: Downtime MTB
Guest: Dustin Adams
Topics covered
- mountain bike industry
- sales trends
- component brands
- e-bikes
- enduro discipline
- 32-inch wheels
- Industry Nine
Keywords
- mountain biking
- bike industry
- sales
- e-bikes
- component brands
- Industry Nine
- Dustin Adams
Sponsors
Fox Racing
Mentioned in this episode
Organizations: Industry Nine, We Are One
Products: Flexair range
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